Houston Community College Treating Profitable & Unprofitable Customers Discussion

Banks use databases to identify profitable and unprofitable customers. Bankers say they lose money on customers who typically keep less than $1,000 in their checking and savings accounts and frequently call or visit the bank. Profitable customers keep several thousand dollars in their accounts and seldom visit a tell or call the bank. To turn unprofitable customers into profitable ones, banks have assessed fees on many of their services, including using a bank teller, although many of the fees are waived for customers who maintain high account balances. Bankers justify the fees by saying they’re in business to earn a profit.

Discuss whether banks are justified in treating profitable and unprofitable customers differently. Defend your answer.

Your posts in the discussion area should exhibit careful thought and logical reasoning and provide evidence for your position. Each post should be at least two well-developed paragraphs containing a minimum of 200 total words. Use correct spelling, punctuation, and grammar.

Replying to fellow student’s posts is required. You must respond to at least one other person’s post. Your replies should offer new substantiated ideas or thoughtful questions. Your response should be a minimum of one solid paragraph containing a minimum of 100 words.