Harvard Cosmetics Industry Adopts a High Tech Makeover L Oreal Company Report

Appendix 1 – Strategy Context Report – Assessment Brief – L’oreal

You will be required to analyse a particular organisation and industry sector of your own choice (l’oreal). You need to produce one copy of the report to be no more than 800 words in length.

The tight word length will encourage you to write succinctly. Use of bullet points and graphics is encouraged (but don’t make the report all bullet points, and don’t use graphics as an excuse to smuggle loads more words into your report). Strategy is about focusing on the ‘big stuff’ – so avoid getting sucked into too much detail!

Format of Report

Executive Summary

Internal company analysis

Evaluation of Business-level Strategies

Identification of Major Strategic Issues facing organisation

Recommendations