Harrisburg University of Science and Technology Customer Satisfaction Survey Project

Task 1

1. Imaginedesigning a conjoint for your b-school’s café. In particular, you’re incharge of the daily pizza orders. Pizzas are tricky—while they’re asimple food, they can be created in a zillion combinations. What factorsshould you test in terms of your fellow students’ likely preferences?Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs.sausage and green pepper vs. vegetarian (you get the picture). Design aconjoint that would result in identifying 2 or 3 popular slices thatyour café managers could order every morning. The student body knowsyou’re responsible—how do you make most of them happy?

Task 2

Activity: Createa short customer satisfaction surveys for the B2B and B2C customers of acompany selling laptops or similar products. How do these surveysdiffer from each other?