Harrisburg Area Community College Glitz Soap Marketing Plan Discussion

1. Check out the Glitz Soap Co. website and determine the target market that you think makes sense for their vegan, handmade bath and body products.

2. Develop four creative ideas to communicate and promote Glitz Soap Co. to your selected target market. Remember the task of promotion is to inform, persuade, remind, and connect with current and potential customers. Which elements of the promotional mix will you use–advertising, public relations, sales promotions, personal selling, social media? Be specific on the ideas that you are recommending to Glitz Soap Co. Your budget is $3,000 for all four ideas.