Georgia Tech University Is the Premium Wine Segment an Attractive Market Discussion

Question Description

I’m working on a management case study and need an explanation to help me study.

1. Is the premium wine segment an attractive market?

2. Does Sandland Vineyards have a competitive advantage in the premium wine market?

3. Should the Passalacquas buy the Eastside Meats building and develop it into a winer? Or would you suggest another alternative?

4. What is the strategy you recommend for Sandlands Vineyards?

Answer the above 4 questions in total 1200 words. Attaching the case study and course material that will help answer these questions. Use PESTLE framework to answer the above questions included in the course material.

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