DU Marketing Plan for Affordable Solar Company Strategic Focus and Plan Essay

based on the solar project. I uploaded the template and requirement is only the highlighted sections. I also attached a previous assignment for reference.

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.) from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft.

Submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor.

A.Cover Page

1.Marketing Plan for organization/company name:

2.Proposed by:

3.Submitted to:

4.Date:

B.Table of ContentsSuggested number of pages

1... Executive Summary……………………………………………………………………………. 1.0

2... Company Description………………………………………………………………………….. 0.5

3... Strategic Focus and Plan…………………………………………………………………….. 1.0

a.Mission/Vision Statements

b.Goals

c.Core Competency and Sustainable Competitive Advantage

4... Situation Analysis……………………………………………………………………………….. 1.0

a.SWOT analysis

Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

b.Industry Analysis

c.Competitor Analysis

d.Customer Analysis