Dominican University Gillete Business Model Discussion

• Read the following HBR articles and watch the video
  • Eisenmann, T. (2014). Business model analysis for entrepreneurs. HBR. #9-812-096. Anderson, E.
  • Simester, D. (2011). A step-by-step guide to smart business experiments. HBR, 89, No. 3, 98 – 103.
• View: Viral Video Helped Dollar Shave Club Sell for a Billion Dollars

Using the questions below, on the case analysis for the Dollar Shave Club case study by answering the questions below:

• What was the value proposition that sustained Gillette for over 100 years in the men’s shaving product market?
• Discuss the key elements of the DSC business model responsible for disruption? Use the Eisenmann article to assist with your analysis.
• Discuss DSC’s value proposition?
• If you were head of strategy at Gillette, how would you respond to DSC?
• Evaluate the implications of DSC being acquired for $1bn?