DePaul University Maslows Need Hierarchy on Products Discussion

The focus of this assignment is on your ability to understand how products and services satisfy our needs can be positioned differently depending on which need is emphasized and/or whom we want to target. A great write-up will include ideas from STP and the 4Ps so that you can convey you understand how to apply these concepts in the real world, as well as content pertaining to needs, motivation, and motives.

Your write-up should consist of no more than five-pages double-spaced. Be sure to address all of the questions above and, whenever possible, to support your suggestions and claims with reasons and/or research (this support can be cited and will not count in the page limit). That is, don’t just give an idea and not explain why you believe in that idea.

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Learning Goal: My learning goal for you for this assignment is to review the foundational marketing concepts of STP, the 4Ps, as well as to understand how fundamental human needs often form the root of a marketing campaign. This assignment gives you the opportunity to demonstrate an understanding of how these ideas fit together, and like all the assignments in this class, is wide open – meaning you have the creative freedom to choose just about any product or any service you want. So choose something interesting to you – that will make the assignment more fun – and do your best to illustrate to me that you can apply these concepts to the selected example.