DePaul University Identify Target Audience for No Campaign Discussion

Question Description

Write a reflection that shows how the behavior change machine worked in the film No.

Define specifically target, business objectives, marketing objectives, competition, media, measurement, what might have been missing or not shown. How could it have worked totally online? Mobile?

Describe all the agency roles that you see at work in companies

Grading Criteria — each worth 10%

Identified target audience for No campaign

Defined correct business objective (Get) for No campaign

Defined correct marketing objective for No campaign

Defined competition for No campaign — and what is their objective

Write Get – To – By for No campaign

Correct Get – To By for No campaign

Identify 3 creative executions for No campaign

Defines what is criteria for success for No campaign

How would you adapt the No campaign if it was for today? Three examples.

Describe and define 5 agency roles and who does them for No campaign.

For 10 extra credit points, how would you describe the key insight that fueled the No campaign?

—movie is attached in zip file

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