Colorado Technical University Structure of Marketing in the Digital Age Discussion

E-Marketing Strategies

President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business it is merging with.

Explain the following to President Learner:

• What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:
  • Mission
  • Critical Analysis/SWOT
  • Target Market Sought
  • Value Proposition(s)/University Brand Image(s) Desired
  • Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
• What are external marketing environment factors that differentiate the two schools?
• How are the target market customer characteristics and consumption behaviors different?

Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.

400-600 words, APA Format