Cal Poly Pomona Oreo Brand Pricing Strategies Discussion
Question Description
There are 2 ppt l upload. The first one is for the second questions.(Just need bulled pointe) The second ppt is for the first question. I need the same format for the positing statement and be carefully on the emotional benefit.
– Pick a brand and write its positioning statement (remember to go deep on the emotional benefit)(The brand pick Oreo)
– For that brand, identify the factors that will affect the sales forecast … 3 factors from a product standpoint and 3 factors from a brand standpoint (just like we did in class)
– For that brand, identify the pricing strategy based on the video we viewed that makes the most sense for that brand and write 1-2 paragraphs for why you chose that strategy
Attached is the slide from class. Below is the link to the video we viewed in class.
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