Readings

Why the “sea of same”? A qualitative look at DTCA within the larger context of healthcare marketing.
http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=c8h&AN=144243654&site=eds-live&custid=s8501869&groupid=main&profile=eds_new

Moran, M. E., & Baum, N. H. (2012). Marketing and medicine: A questionable mix. The Journal of Medical Practice Management, 28(1), 33–36.

Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, P., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in using digital media in public health: A scoping review. Public Health, 128(12), 1066–1075.

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S–93S.

Hanefeld, J., Smith, R., Horsfall, D., & Lunt, N. (2014). What do we know about medical tourism? A review of the literature with discussion of its implications for the U.K. National Health Service as an example of a public healthcare system. Journal of Travel Medicine, 21(6), 410–417.

Friedman, M. (2012). Are you using social media to build your practice? Patient trends and healthcare changes give new value to an online presence. The Journal of Medical Practice Management, 28(2), 150–152.

Healthcare marketers reshape ad strategies

https://www.modernhealthcare.com/article/20151030/MAGAZINE/310309995

10 Strategies to Market and Promote Your Medical Practice

http://www.physicianspractice.com/marketing/10-strategies-market-and-promote-your-medical-practice

How to Create a Marketing Survey that Really Works

https://www.oberlo.com/blog/marketing-survey

Actual assignment

Assignment #2: Survey Design

Many healthcare organizations use surveys to collect data for conducting marketing research. To be effective, however, surveys must be carefully designed and adequately validated and administered. If consumers do not understand the survey questions or why they need to answer them, the resulting data will not help organizations in their marketing efforts. For this assignment, you use the best practices of survey design to create a patient satisfaction survey.

To prepare:

Consider that you work in the healthcare marketing department of a major healthcare organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges during data collection.

The Assignment

Part I:

Using best practices of survey design, create a 15-question patient satisfaction survey.

Note: The survey questions must be closed-ended.

Part II:

Then, write 2 to 3 pages that address the following:

• Why did you write the particular questions that you wrote?
• How do you plan to administer the survey?
• What challenges do you anticipate during data collection and reporting?

Should be in apa use four scholarly references thanks