Ashford University International Rivers Network and Greenpeace Case Discussion

Assignment: For the topic of advocacy, we’lllook at two prominent, global NGOs that use very different strategies to changethe hearts and minds of government or business and win policy changes. Somequestions to consider: What do you think of the techniques used? What steps inparticular did International Rivers Network take? Greenpeace has a reputationfor nonviolent but definitely annoying confrontations – is there evidence thesetechniques are effective? Is there anything in the reading about internationaladvocacy campaigns that strikes you as relevant to these case studies?

TheReading:

1-Case study: International Rivers Network (A) and (B)

2-Case study: Greenpeace’s Unfriend Coal Campaign and Facebook

3-Case study: Greenpeace’s Unfriend Coal Campaign and Facebook (purchase fromHarvard)See the case study and visit this archived link – scroll down to seebrief videos from Greenpeace volunteers in several countries who sent a messageto Mark Zuckerberg of Facebook:https://wayback.archive-it.org/9650/20200401164330…

4-On Trying to Do Good Well: Practicing Participatory Democracy throughInternational Advocacy Campaigns, by Juliette Majot in NGO Accountability(2007)