WU Plan for Expansion and Immediate Implementation Discussion

Using the business concepts learned in your Year 1 program courses (finance, economics,marketing, business intelligence and information systems, management strategy, leadingchange), write a response to the real-world business scenario question below that applies anddemonstrates your understanding of these Year 1 program business concepts.

You are the Chief Operating Officer of a small company (6 to 12 employees) that has beenexperiencing financial growth as well as customer appeal for the product in the domesticmarket. Develop a strategic plan for expansion and immediate implementation that would meetand satisfy at the minimum three of the following criteria.

• A need to increase production of the products by 20%

• A need to hire 2 more employees for newly created positions immediately

• A need to re-structure the internal functions of the company that requires you to lay off2 of the current employees with the considerations for:

Employee morale during the implementation of the change

Reflection of fairness and justice to the departing employees

Retaining and enhancing company’s highly regarded CSR reputation within itspeer market players

• A need to hire 10 more employees over the course of the year

• A need to increase and improve marketing campaigns via the current social mediaoutlets with no added marketing budget• A need to enhance your company’s online presence, in addition to your brick andmortar storefront

• A need for sustainable market share increase that would enhance revenues generated

Please write a 3-page minimum APA 6th edition formatted response that answers and examines aminimum of three (3) of the needs of your company bulleted above.

6-7 credit sources required