WEBD 122 AMU Overstock Website Featuring Online Retail for Home Design Materials Discussion

Company’s Website Vibe: In this portion of the assignment you are to select only one (1) of the sites below and visit the website.

Flyer’s Home
Tiger Direct
Best Buy
Zapoos
Overstock

Instructions:

• Select one of the sites above to visit and go there.
• Take a screenshot of the site you selected and visited (the home page only) insert the screenshot into your Word Document.
• Take out a note pad and prepare to write.
• Explore the website try to visit each page, get a feel for the company’s vibe and architecture, navigation and user experience, visit the shopping cart go as far as you can without completing the purchase, look at newsletters, help pages and so on.. and report your findings.
• What did you like? What did you not like? What frustrated you? Did you find anything broken on the site, such as a link or image?
• Look at how the company uses key engagements and interactions that users can partake in. This could bring up a whole range of things such as a completed sale, social sharing or newsletter signups for example, and be sure to log these.

Please submit a Word Doc with your observations and answer to the bulleted list above, in 500 words or more, and be sure to use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John
WEDB122

Class: You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.

Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

Good articles to read:

2010: Beginners Guide To Web Data Analysis Ten Steps To Love and Success.pdf

(n.d.) How to Critique a Website.pdf

Lesson Objectives:

• Explain the differences between macro and micro conversions
• Demonstrate how to extrapolate information from a company’s website and apply to web analytics methods
• Explain the current usage of web analytics and how business use the methods in business strategies and intelligence