Walden University Respond to Class Mate Effective Communication Exercise

The diffusion of innovation model as described by Chun et al. (2016) is a framework for demonstrating how an innovative service spreads over time suggesting people who adopt your campaign in the early stages are different from those that adopt it later. The diffusion of innovation theory gives steps needed to promote the adoption of a new idea with the thought that a person’s perception can prophesy adoption. My campaign to mitigate educational disparities in underprivileged rated schools could use this model to get children and parents to adopt the evidence-based practices (EBP) researched to change and improve home schooling behavior.

I found a study by Mohammadi et al. (2018) that used the diffusion of innovation theory to identify the factors that promote EBP adoption. This study uses diffusion of innovation theory to examine how certain clinical behaviors are adopted and focuses on innovation elements that drive adoption. Mohammadi et al. (2018) describes relative advantage, compatibility, simplicity, observability, and trialability as the five determinants of the diffusion of innovation. Consequently, this model was best for this study because Mohammadi et al. (2018) needed a strategy for health care providers to adopt the use of EBP starting at the first stage of transition since the spread of EBP depends on early implementation. They concluded that EBP adoption was influenced by individual innovation, attitude, knowledge, and the opinion of EBP attributes. Mohammadi et al. (2018) found attitude to be the greatest factor on their EBP adoption.

In the development of my campaign, other than compatibility, I feel the simplicity factor in the diffusion of innovation model is the most important determinate in having a successful campaign. The compatibility aspect refers to the match, consistency, and suitability of my intervention methods to mitigate educational disparities in the homeschool setting. However, in the selected demographic group, the simplicity of the application of my intervention methods will be most influential on whether or not they chose to adopt my campaign. If the needs of the individuals are too great, I feel it will discourage the study subjects and deter them from participating in the study. If a student feels the directions given are too complicated, it will discourage their effort and esteem, in turn, the student will less likely participate. If the directions given to a parent that is already overwhelmed are too complex, the parent may avoid adoption of the campaign as to less muddle a world that is already complicated. The study by Mohammadi et al. (2018) found simplicity was linked with EBP adoption, signifying the target community perceived that the ease of use and simplicity to adopt EBP hastens adoption. They concluded the need to simplify training interventions will enhance EBP adoption. Explaining EBP in layman’s terms in their training programs and not be portraying it as a complex process, produced more people that trusted and adopted the intervention. Simple methods and simple interventions that still have a maximum affect and still lead to answering the research question is the best strategy when targeting elementary school children and their parents to adopt behavior change.

References

Chun, G. J., Sautter, J. M., Patterson, B. J., & McGhan, W. F. (2016). Diffusion of Pharmacy-Based Influenza Vaccination Over Time in the United States. American Journal of Public Health, 106(6), 1099–1100. https://doi-org.ezp.waldenulibrary.org/10.2105/AJPH.2016.303142

Brief summary of the article you selected

The article I selected is titled A Practical Guide for Implementing and Maintaining Value?Added Clinical Systems Learning Roles for Medical Students Using a Diffusion of Innovations Framework. This article details U.S. medical schools’ decision to expand students’ ability to learn about health care delivery and add value to patient care through more experiential roles (Gonzalo et al., 2017). A program was developed for first-year medical students to participate in interdisciplinary care teams. They used the diffusion of innovations model to identify barriers, facilitators, and best practices for implementing value-added learning roles (Gonzalo et al., 2017). The authors conducted 32 site observations, 29 one-on-one mentor interviews, and four student focus-group interviews (Gonzalo et al., 2017). After implementation, 17 of the 36 sites continued with the value-added patient care, eight sites modified their practices, and 11 withdrew from the program (Gonzalo et al., 2017).

Explain how the diffusion of innovation was used

The diffusion of innovations theory attempts to explain how innovations can be adopted and then diffused or spread quickly (Glanz et al., 2015). The diffusion of innovation’s systematic adoption process includes awareness, persuasion, decision, implementation, and confirmation (Glanz et al., 2015). This article used the diffusion of innovations theory to help identify the facilitators and barriers of the program implementation. Some of the barriers they identified were limits in student engagement, students placing a low value on value-added care, the time and ability of mentors to participate, underdeveloped resources of the schools or sites, and a varying experience of students (Gonzalo et al., 2017). Using this theory, they discovered five strategies that other health professional schools should consider when implanting programs like this one (Gonzalo et al., 2017).

Then explain one of the principles of the diffusion of innovation model that is most important for you to consider in the development of your public health campaign and explain why

One principle of the diffusion of innovation model that is most important to consider is the simplicity or complexity factor for developing the food insecurity campaign. The simplicity or complexity factor describes how easy or hard it is for the adopters of the innovation to understand the campaign’s message and intended outcomes (LaMorte, 2019). Using this key concept will help guide the campaign when considering the target audience’s literacy and health literacy levels. As we know, health literacy is the extent to which someone can understand, process, and use health information to make informed decisions about their health (Office of Disease Prevention and Health Promotion, 2020). Using this principle will be necessary for the success of the campaign as it helps to identify if it is easy for the target audience to understand the campaign information and resources or to determine if it requires a learning curve before they can implement the changes in their lives (Glanz et al., 2015). This principle will prompt the campaign to consistently evaluate the information and resources provided to ensure it is simple and easy to read to lead to better comprehension in the target audience. Better comprehension of the information and the benefits then leads to increased adoption of the information to their daily lives.

References

Glanz, K., Rimer, B.K., Viswanath, K. (2015). Health behavior theory, research, and practice. Jossey-Bass.

Gonzalo, J. D., Graaf, D., Ahluwalia, A., Wolpaw, D. R., & Thompson, B. M. (2018). A practical guide for implementing and maintaining value-added clinical systems learning roles for medical students using a diffusion of innovations framework. Advances in Health Sciences Education: Theory and Practice, 23(4), 699–720. https://doi-org.ezp.waldenulibrary.org/10.1007/s10459-018-9822-5

LaMorte, W.W. (2019). Diffusion of innovation theory. Boston University School of Public Health. https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories4.html

Office of Disease Prevention and Health Promotion. (2020). Health literacy. https://www.healthypeople.gov/2020/topics-objectives/topic/social-determinants-health/interventions-resources/health-literacy

Grace Anderson

Grace Anderson RE: Discussion – Week 10

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