University of the Cumberlands Organizational Strategy Alignment Discussion

Discuss and describe the process of aligning organizational strategic objectives and individual performance.

? What are the benefits of alignment?

? What are the potential dangers of not having alignment?

? Why are capabilities needed to build a sustainable competitive advantage so important

to a winning business strategy?

? Cite one of the company examples in the textbook to illustrate your answer.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research eight (8) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).