University of Tasmania Marketing Research Field Articles Critique Notes

one-page critique note of the each article . Critique notes should cover the following aspects of the articles when applicable:

1. What is the research question? Why is this research question important?

2. What is the authors’ conceptual model of the phenomenon? Describe the conceptual model in writing, and also provide a sketch of the key conceptual relationships.

3. Consider the author?s empirical model of the phenomenon. What are the key empirical indicators of the concepts? Sketch the observed relationship between the key empirical indicators.

4. How good is the match between the conceptual model and the empirical model? Does the empirical evidence give you more or less confidence in the conceptual model, or is it indeterminate?

5. How did the author arrive at his or her evidence? What are the key advantages of the chosen research design? What are the key disadvantages? 6. Suggest a (feasible) way to address the shortcomings you see in this research, either using the available data or by collecting additional evidence. 7. Any other comments on the methodology in the article you have chosen?