University of Nairobi Business Intelligence Software Essay

You are the Chief Information Officer (CIO) of a large organization in the entertainment industry. Your organization has been suffering an alarming decline in profits from ticket sales for the past several years.

In your role as CIO, you realize the importance of a business intelligence/data warehouse system and how this can help your organization regain profits from ticket sales. But your boss, the CEO, and the Board of Directors do not understand why a new application and database system is needed at this time. Resources are tight and their focus is on the immediate bottom line. They point to the company’s mainframe system that is already handling ticket sales transactions and ask, “Why can’t you just assign some COBOL programmers or something? Make it a quick project, figure out how to increase sales, and get profits back up using the big computers we already have!”

Why not do what they suggest? Develop a proposal to your CEO and Board of Directors explaining:

• The importance of a business intelligence/data warehouse system, introducing it in terms they can understand
• How a business intelligence/data warehouse system is not a waste of time and money
• Why the present system is inadequate
• How a business intelligence/data warehouse system will increase profits from ticket sales by providing strategic information not currently available

Your paper should be four to six pages in length, organized and well-written, and in conformity with the CSU Global Writing Center (Links to an external site.).

In support of your responses, cite and integrate at least two credible outside sources, as well as your textbook, for a total of three or more sources. Place these in a reference page formatted in accordance with APA style. This reference page does not count toward the total page requirement. The CSU Global Library is a great place to find these resources.