University Canada West Marketing Management in Lion Nathan Company Essay

Question Description

For your cases, I have decided to have you complete analyses on interesting cases that will help you with “strategic thinking“. Using SWOT(T), PESTLE, Porter’s 5 forces, Critical thinking and Gibb’s Cycle, look at these cases in an indepth manner. The grade on this will be based on the level of analysis and of course your ability to synthesize and compare and contrast ideas and solutions as well as the soundness and support of your recommendations. This is what strategy creation and execution is all about…

Lion China

Criteria: 2,250 – 2,500 words 10-12 page

PowerPoint presentation to discuss your analysis

Minimum 3 academic references to support analysis

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