UMKC Ignition Switch Recall Update Mary Ibara Essay

n this Discussion Board you will be responding to the video, “Mary Barra: Ignition Switch Recall Update.” This video will be related to the readings and lecture on Image Repair/Apologia. Before watching the video, you might want to first read about the issue she was addressing. This article provides some background on the recall: http://www.npr.org/2014/03/31/297158876/timeline-a-history-of-gms-ignition-switch-defect.

After watching the video, create a new thread where in about 200-400 words you answer the following:

1) Who do you think are Barra’s audiences? She is speaking to employees, but who else is she trying to reach?

2) Explain how her statement relates to the following image repair strategies we have covered so far. (You will be using these strategies in your second paper.).

Denial

• Simple Denial
• Shifting the Blame

Evasion of Responsibility

• Provocation
• Defeasibility
• Accident
• Good Intentions

Reducing Offensiveness of Event

• Bolstering
• Minimization
• Differentiation
• Transcendence
• Attacking Accuser
• Compensation

Corrective Action

Mortification

Post responses to three of your peers. These responses should be 100-200 words. In your responses you might highlight how your interpretations of the speech are similar, or how your responses differ. As always, you may also respectfully disagree.