UCSD ?Online Channels For a Boutique Hotel Discussion Questions

Question Description

Read Juan Duran (2015) Understanding Online Distribution Channel, which is available in this week’s module. There is a quiz (30 points) to help you organize the ideas and concepts in Duran’s article.

I highly recommend that you take the quiz before working on this discussion board.

Discussion Questions

If you are the GM of a 180-room independent boutique hotel,

Is online distribution important for your hotel? Why?
How do you utilize the three major categories of online distribution channels to sell your room inventory?
Which channel may give you the lowest customer acquisition cost (CAC) and the highest customer lifetime value (CLV)?
Will you utilize the opaque pricing model with OTAs for your hotel inventory?

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