UC Using Data Mining to Reduce Customer Attrition & Importance Report Essay

1. Write a 7-8-page APA7 formatted paper on a business problem that requires data mining, why the problem is interesting, the general approach you plan to take, what kind of data you plan to use, and finally how you plan to get the data. You should describe your problem, approach, dataset, data analysis, evaluation, discussion, references, and so on, in sufficient details, and you need to show supporting evidence in tables and/or figures. You need to provide captions for all tables and figures.

Your paper should include an abstract and a conclusion and a reference page with a minimum of 5 references. At least 3 of the 5 references need to come from Google Scholar (scholar.google.com). One source should be your text book since you will be utilizing that material in the creation of this paper.

Sections

The following sections should be outlined as Headers in the paper.

Introduction

Background

Discussion

Conclusion
References

All written reports should be submitted in MS Word. Remember to utilize APA7 formatting throughout. Proper formatting and usage of scholarly articles equates to 20% of the overall project grade!