TU Zaras Strategic and Operational Approach & Consumers Interests Discussion

Question Description

answer the questions below individually and mention clearly what question you are addressing. Do not use any additional sources of information other than the case itself. 1page max, Times New Roman, size 12, single space.

Some bullet points are alright but must be supplemented by brief explanations:

Q 1: Explain how Zaras strategic and operational approach to the global retail market was untraditional and/or disruptive?

Q 2: How did Zara capture the consumers interests? How was Zara more competitive in marketing than other brands?

Q 3: Applying the case to the current COVID-19 situation, describe the challenges and implications to Zaras global supply chain?

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