TU Wk 6 Caffeine for the Creative Mind Set your Goals & Visualize Success Discussion

1.Please write a few lines about chapter four. Tell me what stood out to you, and any thoughts/personal reflections you have on the content. 5-7 sentences is the expected length.

2. Please write a few lines about chapter fifteen. Tell me what stood out to you, and any thoughts/personal reflections you have on the content. 5-7 sentences is the expected length.

3. 100 mph thinking is an exercise in both visualizing success and rejoicing in failure. It’s also a great tool to push your brainstorming to the limit. It will be tricky to get too 100 ideas, so that is where the whole “visualizing success” comes into play. Also, many of these ideas are NOT going to be winners, and that’s where accepting failure comes in – getting some failed ideas down on paper means you’re making way for the good ones!

In short, 100 mph thinking is coming up with as many ideas as possible in a short amount of time. For this to work, quality is not a priority. Quantity over quantity is the idea here. Coming up with the perfect idea is much harder and more stifling than coming up with 100 ideas. Once you have a multitude of ideas, then you can judge which are best. From a hundred ideas, there should be at least a couple of ideas that are good and innovative. In short, this strategy plays with percentages; you are more likely to have good ideas if you have a lot.

For this assignment, follow the steps below:

1. Choose a brand and a “problem/goal.” Earlier in the semester we did an exercise about Burger King’s breakfast sales being low, and we brainstormed ideas on how to increase sales. This is an example of the kind of brand and “problem/goal” you would choose for this assignment.

2. Underneath it, write 100 solution ideas as fast as you can using either a list form or idea map.

3. Select 10 of the best ideas and rewrite them. For each of the best solutions, write 5 pros and cons for each.

4. Select the best solution! Identify the winner with a star, or highlighter, or whatever!

4. Visit the link below to view and read about some big advertising fails:

https://www.workzone.com/blog/bad-ads/ (Links to an external site.)

Review the ads and ponder. Choose the one that you think was the worst failure. What was the failure? Why was it a failure? Most importantly, what IS the silver lining for the brand from this failure? What did the brand learn? What lesson did the brand walk away with?

5. complete the Caffeine for the Creative Mind,