Temple University Concepts and Theories of Marketing Definition Research Paper

1. In one to two sentences, write your own definition of marketing.
2. In two to three paragraphs, justify your definition in your own words. You may use marketing concepts and theories or business examples to support your answer.

Directions:

• You may refer to textbook, journal articles, or Internet search results.
• Make sure you cite external references in APA format. Include both in-text citations, and full reference list at the end.

In-text citation examples:

• • A study of students and research decisions discovered that students succeeded with tutoring (Jones, 1998, p. 199).
• • A study of students and research decisions discovered that students succeeded with tutoring (“Tutoring and APA,” n.d.).

Full reference list examples:

• Book citation: Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Publisher Name.
• Website citation: Title of article. (Year, Month Date). In Wikipedia. URL of archived version of page

For more information on APA citation rules: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html