SUNY at Albany Services Marketing Car Sales and Dealership Case Study Questions

Question Description

Read Case 1 and Case 2 in your Services Marketing text (pp. 610-619). Decide which case you want to analyze. Answer the questions at the end of either Case 1, or Case 2, using the services marketing terms, concepts, and ideas weve learned.

Write a 3-5 page (total length for all questions) double-spaced answer in Times New Roman font, normal margins. The answers do not have to be equal length. You may include diagrams if they contribute meaningfully to your answer. You may use bullet point lists if they contribute meaningfully to your answer, and it is still a complete well-written answer.

Answers must be written in complete sentences (except for rare bullet point lists), be understandable, follow standard college conventions of grammar, spelling, and neatness, and be a thoughtful analysis.

This is due before the beginning of class on Monday, 11-9.

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