Strayer Walmart Key Insights & Practical Lessons Worlds Largest Retailer Discussion

Discussion 1

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

• Coca-Cola Classic
• Apple iPhone
• Nike basketball shoes
• L’Oreal Shampoo

• Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
• For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?

Discussion 2

When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:

• McDonald’s
• Cadillac
• Walmart

• What words, feelings and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
• Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.