Seattle University What Brand Development Strategy Is Coca Cola Undertaking Questions

QUANTITATIVE ASSIGNMENT

‘Marketing by the Numbers’

Select two of the ‘marketing by the numbers’ mini-cases listed below and respond to the questions at the end of each of the mini-cases. Write up your responses, calculations, and/or explanations in no more than 2 pages per mini-case and submit it to Canvas by the due date. This work is meant to be individual work – do it on your own, ask for help along the way from the professor as you need it, and submit it independently. And enjoy applying your learning to real situations!

Use these two of these mini-cases:

I attached Photos of the readings from the book.

p. 236 – Diet Coke with fiber

p. 263 – mobile dental service