San Francisco State University The Global Pricing Strategy Questions
Question Description
Finish the instruction and answer the questions. (I also attached the detail info below.)
Instruction
Use Apple iPad Pro (11-inch, WiFi, 128 GB model) as an example.
- Data collection: Compare the prices of this iPad Pro in US and three other different foreign countries of your interest.
|
Country |
Price in local currency |
Price in US dollar |
||
|
Before Tax |
After Tax |
Before Tax |
After Tax |
|
|
US |
799 | 875 | 799 | 875 |
|
1.Switzerland |
919 | 959 | CHF 815.185 | CHF 877.95 |
|
2.Australia |
968 | 1064 | 1,329 AU | 1,462 AU |
|
3.U.K. |
1010 | 1180 | 769 | 898 |
3.Data interpretation and strategic thinking:
a.From a global business managers perspective, discuss why the prices are different across countries.
b.Please identify factors that affect global pricing, and discuss how and why.
Global Pricing: An example of iPad ProAnalyze the pricing data that you collected in the above table and address the following questions:
1.What is your observation of the pattern of the pricing strategy of iPad Pro in the global market?
2. From a global business managers perspective, discuss why the prices are different across countries?
3.Please identify factors that affect global pricing, and discuss how and why.
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