San Francisco State University Crisis at the Bally Wedding Dress Company Questions

Question Description

Answer these questions. The format will be answer the questions not writing an essay. Total will be 600 words!!!

Crisis at the Bally Wedding Dress Company

1.What is the difference between the business model of Bally and those of traditional foreign trade enterprises? Why could Bally develop quickly in its initial years of operation?

2.What is the crisis facing Bally? How did it happen?

3.How can Bally cope with such a challenge to resolve this crisis? What are the pros and cons of each alternative available to it? What should it do?

4.Fiona Lees decision to buy the factory in 2009 was an example of vertical integration. Should she revise her initial decision? Why?

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