NYU Wk 5 Public Health Communication of Health Information & Messages Essay

IMPORTANT NOTE REGARDING WORD LIMIT REQUIREMENTS:

Please note that each and every assignment has its own word limit.

The Internet and new media platforms, such as YouTube, have increasingly been utilized by local and state public health departments to communicate information and health messages to large audiences. For this assignment, you will review a series of videos on YouTube playlists of the New York City Department of Health and Mental Hygiene (https://www.youtube.com/user/NYCHealth/playlists) and the Los Angeles County Department of Public Health (https://www.youtube.com/user/lapublichealth/playlists). View at least two videos by each of these health departments.

In a paper of 1,250-1,500 words, critique how successfully the public health department has communicated information and health messages in each video. Include the following in your critique:

• A description of the health issue that is the focus of the video.
• A critique of whether this new media platform was leveraged to its full potential.
• An evaluation of whether the communication and health messages were engaging and had the potential to mobilize the community, including building constituency relations, engendering strategic partnerships, or engaging community organizations and leaders.
• An assessment of the cultural appropriateness of the message with regard to the intended audience, including how cultural competence is important in communicating public health content.
• An overall judgment on whether the communication and health message was effective for the intended audience. Include any recommendations or suggestions to improve the health communication or health message. Use the examples and evidence from the research literature to support your recommendations.

General Requirements

You are required to cite at least SIX sources to complete this assignment. Sources must be published within the last 5 years and appropriate for the discussion question criteria and public health content.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.

While APA style is required, solid academic writing is expected as well, and documentation of sources should be presented using APA formatting guidelines.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

PLEASE make sure APA citation and permalink for articles are complete and correct.

PLEASE add the links/sites below to the reference list if you use any of these readings and make sure everything is in proper APA format.

https://apastyle.apa.org/learn/quick-guide-on-refe…

Read Chapter 6 in Health Communication: From Theory to Practice.

URL:

http://www.gcumedia.com/digital-resources/wiley-and-sons/2013/health-communication_from-theory-to-practice_2e.php

Read “Participatory Evaluation of a Community Mobilization Effort to Enroll Wyandotte County, Kansas, Residents Through the Affordable Care Act,” by Fawcett, Sepers, Jones, Jones, and McKain, from American Journal of Public Health (2015).

URL:

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edswss&AN=000360935700022&site=eds-live&scope=site

Read “Assessing Change in Perceived Community Leadership Readiness in the Obesity Prevention and Lifestyle Program,” by Kostadinov, Daniel, Jones, and Cargo, from Health Promotion Journal of Australia (2016).

URL:

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=120289649&site=eds-live&scope=site

Read “The Use of Digital Media for Social Mobilization in Marginalized Communities: The Case of a Mayan Socioenvironmental Movement in Guatemala,” by Garcia-Ruano, Pacheco, and Suazo, from International Journal of Communication (2013).

URL:

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ofs&AN=99140325&site=eds-live&scope=site

Read “A Conceptual Framework for the Evaluation of Emergency Risk Communications,” by Savoia, Lin, and Gamhewage, from American Journal of Public Health (2017).

URL:

https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=125093673&site=eds-live&scope=site

Read “Health Communications and Community Mobilization During an Ebola Response: Partnerships With Community and Faith-Based Organizations,” by Santibanez, Siegel, O’Sullivan, Lacson, and Jorstad, from Public Health Reports (2015).

URL:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4315853/

Read “The Importance of Community-Based Communication for Health and Social Change,” by Schiavo, from Journal of Communication in Healthcare (2016).

URL:

http://www.tandfonline.com/doi/pdf/10.1080/17538068.2016.1154755?needAccess=true

Read “Engaging Communities in Creating Health: Leveraging Community Benefit,” by Swider, Berkowitz, Valentine-MaherZenk, and Bekemeier, from Nursing Outlook (2017).

URL:

https://www.sciencedirect.com/science/article/pii/S0029655417304049

Read the blogpost, “The Secret to Successful Health Partnerships,” by Prybil, Jarris, Umbdenstock, and Pestronk (2015), located on the Culture of Health Blog on the Robert Wood Johnson Foundation (RWJF) website.

URL:

https://www.rwjf.org/en/culture-of-health/2015/02/the_secret_to_succes.html

Read “Engaging Your Community: A Toolkit for Partnership, Collaboration, and Action,” by John Snow (2012), located on his website.

URL:

http://www.jsi.com/JSIInternet/Inc/Common/_download_pub.cfm?id=14333&lid=3

Explore the playlists available on the New York City Department of Health and Mental Hygiene (NYC Health) YouTube channel. View at least two videos in preparation for completing the topic assignment.

URL:

https://www.youtube.com/user/NYCHealth/playlists

Explore the playlists available on the County of Los Angeles Department of Public Health (lapublichealth) YouTube channel. View at least two videos in preparation for completing the topic assignment.

URL:

https://www.youtube.com/user/lapublichealth/playlists

MUST haveat least 5 citations with the page numbers and 5 references in APA format.(The List of References should not be older than 2016 and should not be included in the word count.) Include at least one scholarly reference and appropriate in-text citations and Address all points on the DQ. One point will be deducted for not addressing each item mentioned above. Remember that presenting someone else’s work as your own is plagiarism.

Be sure to support your postings and responses with specific references to the Learning Resources.

It is important that you cover all the topics identified in the assignment. Covering the topic does not mean mentioning the topic BUT presenting an explanation from the context of ethics and the readings for this class

I am a stickler for good organization in everything. I do not want to have to dig for your answers. For instance, if an assignment asks you to provide three examples of something, I suggest that you number them 1-3 so I can find them easily. I also expect that when you submit something as a narrative, you pay attention to how you organize your thoughts: use paragraphs with a topic sentence and supporting sentences; and change paragraphs whenever you introduce a new idea. Also, if there are multiple parts to an assignment, use sub-heads within the paper to organize them.

To get maximum points you need to follow the requirements listed for this assignments 1) look at the word/page limits 2) review and follow APA rules 3) create subheadings to identify the key sections you are presenting and 4) Free from typographical and sentence construction errors.

REMEMBER IN APA FORMAT JOURNAL TITLES AND VOLUME NUMBERS ARE ITALICIZED.