New York University A Sales Plan for Sheraton New York Time Square Research Paper

MANAGING THE HOTEL SALES PROCESS

OUTLINE FOR FINAL PROJECT

“THE SALES PLAN”

I. Executive Summary:

a. Property History, Address, Year Constructed/Opened

b. Introduction of Key Hotel Shareholders

c. Overview of findings in the following sections

II. Property Analysis

III. Competitive Set Analysis

IV. Marketplace Analysis

V. SWOT Analysis

a. Strengths & Weaknesses (related to hotel)

b. Opportunities & Threats (related to the marketplace)

VI. Key Information for Each of the Following Market Segments:

a. Business Transient: retail customers? Corporate travel? Who are the customers use that hotel?what drive their

b. Group

c. Tour & Travel

I. Review of Anticipated Performance, by Month, by Key Market Segment

First two months

II. Recommendations for Strategies and Actions by Month, by Market Segment

III. Conclusions

References and Bibliography

Our hotel is Sheraton New York Time Square Hotel.

MLA Format,