New England College Announcement Change and ?Design Process Discussion

Considering the material from the reading and the videos, please respond to the following:

After watching the REI video, did the announcement change your perceptions of the avid outdoors enthusiasts REI targets? Even if you dont fit this target segment, how would this announcement affect your perceptions of the REI brand?
What aspects of Targets approach and design process to product development do you feel are key to their success. What role does the corporate culture play?
Select one new product in any market that you have noticed (can be completely unrelated to your chosen company). Include a description of your first impression of the new product, and whether you believe that the company who produced it put enough thought into creating a value for this item. Describe any value or advantages this item has (or lacks).

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