MIS 431 George Mason University Marketing Strategy and Research Case Study

Case study 1 ( Marketing Strategy): the topic is about American Express and there are 3 questions to answer. the way in answering the questions step by step:

1)looking for the answer in the case study itself

2) and then adding extra information from the internet

3) and stating your point of view.

4) applying the concepts of the chapters from the book” Robert Palmatier and Shrihari Sridhar (2017).Marketing Strategy: Based on First Principles and Data Analytics,(1^stEdition). Springer; 1st ed. 2017 Edition, ISBN-10 : 9781137526236; ISBN-13 : 978-1137526236“

5) References at the end

as well as there is a grading rubric to follow in getting a full mark

Case study 2 (Marketing Research): the topic is about AFLAC as there are 5 questions to answer. the way in answering the questions step by step:

1)looking for the answer in the case study itself

2) and then adding extra information from the internet

3) and stating your point of view.

4) applying the concepts of the chapters from the book”1-Naresh K Malhotra (2018), Marketing Research: An Applied Orientation 7th Edition, Pearson Prentice Hall, USA. ISBN-10: 013473484XISBN-13: 978-0134734842″

5) References at the end

as well as there is a grading rubric to follow in getting a full mark

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