Miami University Social Media and Mobile Marketing Presence Presentation

Evaluate a company’s web, social, and mobile marketing presence. For this assignment, you should select a well-known company. Select a company that has a website and uses multiple social media channels.  Address each of the following in a PowerPoint. Note that each bullet point should be its own slide.

• List all of the social sites of the small business.
• What is your opinion on their website? Is there anything innovative about it?
• Visit their website using a mobile device. How mobile-friendly is the website? Do they have a mobile App? 
• How does the company use their social media sites? How well are they doing it? 
• What are the messages and/or themes on the website and social media pages? How consistent are the messages/themes across the web and social sites?
• How easy is it to order their products/services through web, mobile, and social sites? How easy is it to contact someone with the company? Is Live Chat or a Contact Form available?
• What innovations would you suggest to improve their web, social, and mobile strategies?
• Is there anything about their web, mobile, and social presence that supports or encourages successful innovation within the organization?
• What relevant KPI’s would you recommend for tracking social and mobile success?