LSU Razor Blade Model Business Models Business Strategy & Innovation Case Study
Question Description
- Gillette’s razor-razor blade model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below
- Identify and describe another product/company that has employed this razor-razor blade model
- Identify and explain the potential limitations and/or problems with this razor-razor blade model that may create an opportunity for competitors
- Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillettes classic model?
- Your post must be between 250 and 350 words in length
- APA citations are required for initial responses
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