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LSU Razor Blade Model Business Models Business Strategy & Innovation Case Study

Question Description

  • Gillette’s “razor-razor blade” model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below
    • Identify and describe another product/company that has employed this “razor-razor blade” model
    • Identify and explain the potential limitations and/or problems with this “razor-razor blade” model that may create an opportunity for competitors
    • Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillette’s classic model?
  • Your post must be between 250 and 350 words in length
  • APA citations are required for initial responses

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