HU Publix Supermarkets Competitive Industry & Cost Leadership Case Study

(Grammar errors will result in a rejected paper)

(Native like English writing skills required)

(3 Pages, 1.5 spacing, Times New Roman 12)

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Subject of the paper: Answer the questions in an essay format using the case study which is attached.

Requirement: The paper should contain a short introduction and a short conclusion but the majority of the paper should focus on the content (body) which needs to answer the following questions (All questions need to be answered based on the case study. Provide clear answer supported by management theories – you might need to use external references for this one even though the case study in the document provides all the information you need)

• Compare and contrast Publix against its new competitors in Richmond, Virginia, to get a sense of the industry environment. Based on your analysis, what is Publix doing right that gives the firm a competitive advantage? What could Publix learn from competitors?
• Publix is using an integrated cost leadership/differentiation strategy. Describe at least two tactics it uses to differentiate itself. Then describe at least two tactics it uses to be a low-cost leader. What are some of the risks of this strategy?
• In 2003, Publix was a first mover in offering a grocery delivery service, called Publix Direct, but the new service failed. Now that competitors have recently succeeded with this service, Publix is trying again. Do you think Publix will succeed or fail? Explain your answer.
• Publix employees routinely demonstrate an entrepreneurial mindset. Describe at least two examples of trends in the external environment that Publix has turned into entrepreneurial opportunities and answered with innovations.
• Will Publix’s partnership strategy with Instacart allow it to meet the online challenge? Does the company need to increase investment in its Aprons meal kit and prepared foods or should it focus more on expanding higher-margin private label products and organic offerings? Basically, how can Publix position itself for continued growth when faced with this challenging business environment? Explain your answer.

Other information:

• Submit a Word document file
• Your file name: Full name & section number (1A or 1B)
• Maximum 3.5 pages
• Font size: 12 &
• 1.5 space

Reminder:

• 3 Pages, 1.5 spacing, Times New Roman 12
• No plagiarism is accepted (people are checked through two different systems for plagiarism)
• Only academic resources should be used, no older than 5 years old
• Adhere to the requested number of words/pages
• No Grammar errors (refunds will be asked for incoherent/ full of grammar errors papers)

*** Coherent and correctly written papers are the only ones accepted***

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Thank you for your support