GC Coke and Pepsi Learn to Compete in India The Beverage Battlefield Case study

Read the following case and answer the questions at the end of the case and also do a summary relating to the weekly learning objectives this week.

Write ONE brief paper analyzing and summarizing the case plus answering specific questions from that week’s assigned case. Papers are worth 100 points each and will be evaluated on how well they demonstrate insightful analysis, correct application of international marketing concepts, and clear and concise presentation of the student’s ideas. Paper format and length requirement:

• 12 point font
• 1 inch margins on all sides
• Double spaced
• All assigned questions are to be answered in a single paper not to exceed 500 words (this is approximately 1.5 pages)

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