ENT 435 GCU Intrapreneurship Importance of Innovation Architecture Research Paper
Question Description
The Importance of Innovation Architecture
In Innovation as Usual: How to Help Your People Bring Great Ideas to Life (2013), Miller and Wedell-Wedellsborg discuss the importance of establishing systems within organizations that promote not only the creativity that results in innovation, but also make it possible for employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg argue that a leaders primary job “is not to innovate; it is to become an innovation architect, creating a work environment that helps . . . people engage in the key innovation behaviors as part of their daily work” (page 4). Such a work environment must be reinforced by innovation architecturethe structures within an organization that support an innovation, from the brainstorming phase to final realization. The more well developed the architecture and the simpler the processes involved, the more likely employees are to be innovators.
For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following:
- What particular elements of each organizations culture, processes, and management systems and styles work well to support innovation?
- Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not?
- Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship?
- Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization?
Include in-text citations to at least four reputable secondary sources (such as trade journals, academic journals, and professional or industry websites) in your paper.
Prepare this assignment according to the guidelines found in the APA Style Guide thats attached. An abstract is not required.
Week 2 Assignment Insights from the Professor
Culture is attitudes and behaviors of workers. Research how its employees treat each other/suppliers; how management treats workers to promote innovation.
Processes: what does this company specifically do to promote culture? How does it operate or its operations that promotes innovation?
How does leadership/management behave to foster innovation? What has management done to promote an innovation culture or innovative processes?
Innovation Capitalization – Why do you think this organizations has been able to capitalize on innovation and intrapreneurship while others have not? This section can be general, but should also be specially applied to the firm some research to back up your generalizations is needed.
P.S. I should point out that too often students fail to properly research and write this assignment. I provided specific insights to help on what to write about but these items need to be properly cited. As this is a research paper, research/citations are required at each step. As a reader, I like to ask how does this writer know this to be true? Where did this information come from? Also, it would be remiss if you did not include some citations from the text book and study materials in this assignment, to support your work. This is the toughest assignment you have, so please be thorough.
Dr. Keller
Textbook – Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
Other Sources that may help
A Strategy for American Innovation: Securing Our Economic Growth and Prosperity
https://obamawhitehouse.archives.gov/sites/default/files/uploads/InnovationStrategy.pdf
Steve Jobs and the Art of Mental Model Innovation
http://iveybusinessjournal.com/publication/steve-jobs-and-the-art-of-mental-model-innovation/
The Innovators DNA https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=45361658&site=ehost-live&scope=site
Culture vs. Cultures of Innovation: Conceptual Framework and Parameters for Assessment
Predicting the Present: A Conversation With Science Fiction Writer Cory Doctorow
A Culture of Innovation
https://www.youtube.com/playlist?list=PLkxSsS36JppT91LQsUUclxyjydZhEADHK
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