E-Marketing (ECOM301)

Digital Marketing Plan Project

You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

• It is a local company. ( from saudi arabia)
• It is a startup that was established in the last (3 – 6) years, 2014 onwards.
• It can belong to any industry sector.

Requirements

Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

• Investigate the micro-environment as part of the situation analysis for your company.
• Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
  • Technological forces.
  • Legal forces.
  • Economic forces.
  • Political forces.
  • Social forces.

• Competitors analysis
• Suppliers and/or Digital Marketing intermediaries.
• Customers’ persona.