Dominican University Efficiency of Companies HBR Digital Articles Discussion
Question Description
Read the following HBR Digital articles:
- Christensen, et al., (2016). Know your customers: Jobs to be done. HBR Digital. September 2016.
- Porter, M. and Heppelmann, J. (2015). How smart, connected products are transforming companies. HBR, 93, No. 10, October 2015, 97 114.
- Porter, M. and Kramer, M. (2011). Creating shared value. HBR, 89, Nos. 1 2, January February, 2015. 62 77.
Complete the referenced HBR readings, then answer the following questions.
- Critique the argument that Porter and Heppelmann (2015) make about how smart products are changing the ways companies compete in a digital age. Consider how the company you work for is being affected.
- Porter and Kramer (2011) see value as having to be redefined. Discuss their position and what this potentially means for companies to create new markets?
- Discuss why Christensen et al., (2016) contend that products perform a particular job for a customer how does help with innovation in an era of rapid technological change?
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