Cumberlands Pricing and Distribution Channels in Marketing Management Discussion
Question Description
1.Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
a. Understand the importance of pricing
b. Understand distribution/channel intensity.
Also, provide a graduate-level response to each of the following questions:
c. Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now theyre beginning to price like consultantsper project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?
d. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?
post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
Please refer to this textbox: Iacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning
Note : no plagiarism please
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