CU Role of Demographics in Relation to Integrated Marketing Communications Discussion

Question Description

1. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations(650 words with 2 journal article references).

2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?(650 words with 2 journal article references).

3. Discuss the role of demographics in relationship to integrated marketing communications(650 words with 2 journal article references).

4. Discuss the phrase let the buyer beware and its relationship to an ethical marketing perspective(650 words with 2 journal article references).

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