Columbia Southern University Uber Company and Market Case Analysis

INSTRUCTIONS:

A Case Analysis of Uber

Uber is a ride-sharing service started in 2009. If you are not familiar withUber, you can learn more about the services it provides at Uber.com.

Construct at least an eight-page analysis of Uber using the following criteria.

• Analyze the market before Uber’s entry. Describe the inefficiencyUber exploited.
• Explain Uber’s surge pricing in the context of shifts in supply anddemand.
• Evaluate Uber’s surge pricing in the context of price discrimination.
• Apply the concepts of economies of scale and economies of scope toUber’s business model.
• Apply the concepts of game theory to Uber’s market.
• Assess Uber’s potential for international expansion and potentialtrade policy issues.
• Explain the incentive pay model Uber uses and how it affects theprincipal-agent problem.
• Discuss any asymmetric information issues with Uber’s business model.

Your essay must be at least eight pages in length (not countingthe title and references pages) and include at least five peer-reviewedresources. Adhere to APA Style when writing your analysis, including citationsand references for sources used.

Be sure to include an introduction. Pleasenote that no abstract is needed.

Include a supply and demand graph in your paper, view the video below for some guidance. Also, note that any graphs you include in your paper should be placed in the Appendix of your paper.