Columbia College Competitive Advantage of AT&T Company Discussion Paper

The company I have chosen for this assignment is AT&T

Overview: Industry Analysis and Competitive Advantage

This week we will focus on the company’s competitive environment. The choice of which competitors to profile is up to you and should be based on what you have learned about the company so far.

If you wish to change companies, go to the discussion thread for Discussion 1 to reserve your new company making sure no one else has already reserved it. If you decide to stay with the same company you used for Discussion 1, there is no need to re-reserve it.

Resources:

• 10-K Report, Item 1
• The Google Finance website
• Standard and Poor’s NetAdvantage on the Stafford Library website. Review the Stafford Library Guide for tips on navigating the database.

Your task is to prepare a report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.

Report Headings

Name of Company and Ticker Symbol: Company name, ticker symbol

10-K Report: Paste the direct URL to the company’s most recent 10-K Report

Company Website: Paste the URL to the company’s website

Competitive Advantage: In your own words, describe the company’s competitive advantage. What sets it apart from its competitors?

Key Competitors:

Use the 10-K Report, the Competitors link on the Yahoo! Finance website, and/or the Standard and Poor’s NetAdvantage database to identify three of the company’s key competitors.

Use the Compare tab at the Google Finance website to collect financial data on each competitor. Present the data using the example format below.

Key Competitors:

Evaluation: Share what we learn from the data and information collected for this discussion. How is the company positioned relative to the competition? Is the company’s competitive advantage sustainable? Why or why not? Sufficiently examining the data and information collected will likely require at least 250 words.