Central Michigan University Communication and PR Companies Discussion

Question Description

Please participate in the discussion in a meaningful manner. Add insights to the discussion. Take an approach to the analysis that hasn’t been posted. Simply writing that you agree with another post is not worthy of points. You must add to the discussion to gain points.

The discussion points are cumulative and result in a large percentage of your course grade. You must participate in order to do well in this class.

RESHAPING A CONTROVERSIAL IMAGE
Imagine that you work for a high-powered PR firm, and a controversial client (e.g., a tobacco company, a pharmaceutical company, a particular government agency) hires your firm to reshape the clients image. To perform this job, what strategies would you employ and why? (Before you begin, you may want to discuss whether the firm would refuse to work for any clients.)

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