CC Organizational Structure of Aquarius Advertising Agency Discussion Paper

Question Description

For this discussion, you must first read the Case for Analysis: The Aquarius Advertising Agency found on Page 133, Chapter 2 of your textbook. Then, respond to the following questions:

Part #1.
Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology from Aquarius?

Part #2.
Design a new organizational structure that takes into consideration the contextual variables in the case, Aquarius Advertising Agency, and the information flows. For instance, what did the organization do well? Why would you make changes to the structure? Share your description of this new organizational structure to the discussion board.

Part #3.
Would a matrix structure be feasible for Aquarius? Do you agree with its assessments? Why or why not?

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