Bus Stanford University Benchmarking Model Question

Gain insights from Xerox’s Benchmarking Experience

This discussion is for

assessing what target firms are appropriate for a particular situation
differentiating various types of benchmarking and the measures used for benchmarking

Answer the following questions:

Reviewhttps://youtu.be/yMjngIXE-40 and the article attached below first.

What types of benchmarking (process, financial, performance, product, strategic, and/or functional benchmarking) did Xerox perform? For each type of benchmarking, what measures were used?
Which target firm(s) that Xerox chose surprised you? Do you think Xerox’s choices of the target firm(s) were appropriate? Explain why.

Just need answer the question, no need to write in essay form, word limit 200-250.

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