Bethel University Roles of PR within an Entity Discussion Question

Discuss the roles of public relations within an organization. Select a company and research it paying particular attention to its public relations efforts. Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image. Then identify and describe the company’s crisis management PR. How have their PR specialists tried to put a good face on bad news? Be specific and provide examples. Scholarly research on public relations and crisis management as they relate to marketing from the online Bethel library database is attached and must be used in the assignment, Please respond with a minimum of 600 words and three in-text references.